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Marketing is changing and if you are stuck in the old patterns of marketing you may be taking your business down a destructive path. Consumers want more engagement and interaction from those that they buy from. Our consumers have faced an overstimulation of marketing messages over the last several years and now in order to get their attention you must do something different.The great thing about social media is it's transparency and that transparency works well when working to market your brand. Transparency is what consumers crave. They want to like you before buying from you. It's about connection and engagement. The bad thing about social media is that same transparency. Social media transparency has the ability to throw your company in crisis and recovery mode because of an employee's actions.The great thing about social media is it's transparency and that transparency works well when working to market your brand. Transparency is what consumers crave. They want to like you before buying from you. It's about connection and engagement. The bad thing about social media is that same transparency. Social media transparency has the ability to throw your company in crisis and recovery mode because of an employee's actions.The good news is that your tweets and status updates will be seen by millions search daily if you are embracing social media. The bad news is if you haven't and your competitors have - well they may just be found before you. I must admit it is exciting to know that now tweets can be tied into trending topics and breaking news. Our use of social media has just exponentially increased our reach to customers. As I proceed with cautious optimism, I felt the need to write on media buying and how to be effective when placing media buys. I know many companies have let go of their marketing teams, even though I advised against it. I also know that there are small businesses that are looking to do more on their own and, while I won't say that this media buying guideline article will replace an experienced media buying professional, it will at least give you the necessary information that you need to know. Consumer are getting smarter and making choices. We are no longer telling them what to buy, they are listening to other consumers and paying attention to word-of-mouth marketing now more than ever.As consumers we like to buy from people that others recommend. We like to purchase our products and services from people we feel we have a relationship with. I can see some of you shaking your head and wondering if what I am telling you is true. I understand, but I think you can answer that on your own without any research statistics. All you have to do is think of your own lifestyle and those around you for a moment and your own buying behaviors. Try www.MarketingCrossing.com and you may get more job opportunities here...

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